There’s always been a scramble among big Bollywood filmmakers to get the best international singing talents for their films, be it Kylie Minogue or Akon. But this time it’s the other way round.
Lady GaGa is seriously looking at Bollywood post the release of her Bollywood inspired hit Born This Way. The singer’s management company has sent out feelers to the Hindi film industry that she’s interested in nurturing her Bollywood connection.
“We collaborated with Indian music producers from across the globe to show our respect and appreciation for our desi fans and music community. We’re looking forward to more desi collaborations in the near future,” says Troy Carter, the head of Atom Factory (the official representative of the singer) in a press statement.
The singer, who’s got the most number of followers on Twitter, has apparently instructed her marketing agency to work out a strategy that enables her to reach out to more Bollywood fans across the globe, especially in UK which has a strong desi connection.
“The debut of these remixed tracks is just the beginning. Lady GaGa has truly fallen in love with India, so we’re helping her pursue this audience to authentically connect with both the huge diaspora, including South Asia,” says Anjula Acharia-Bath CEO of Desi Hits.
The company is reportedly working closely with Lady GaGa and her managers to figure out a “strategy for the South Asian market”, of which Bollywood’s the only flourishing film or music industry.And her latest tweet confirms that. “I worked with some Indian producers on ‘Born this way’ to show all the little monsters in India that I appreciate you!” she tweets.
According to sources, the singer is planning a trip to India, which could possibly lead to a concert here.
“If she’s to come to India, it’s imperative that she has a few Bollywood inspired numbers in her catalogue. You can see that she is on her way to doing that. Don’t be surprised if you find her mouthing a few Hindi words also,” says a source.
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