CELEBS FACTORY

The first look of Suriya's 7am Arivu is out and features the actor as a Buddhist monk, which is one of the roles he plays in the film.

Though the shooting has been on for more than a year now, the movie - which is directed by A R Murugadoss and produced by Udhayanidhi Stalin - has been kept under tight wraps, with not even a single still released to the media.

"It was a strategy by the makers to keep all visual material away from the media as they did not want anything revealed about the subject," said a source, adding, "And now, gauging by the response the poster has got, it seems to have paid off."

The source added, "This look as a Buddhist monk is sported by Suriya only in the first 20 minutes of the film. He looks completely different after that. The material, in which he will be seen with the leading lady of the film Shruti Haasan, will be released later, perhaps sometime close to the audio launch of the film."

When director A R Murugadoss was contacted, he said, "We wanted to ensure that 7am Arivu looked much better than Ghajini, our previous film together, and so we worked hard on the look for the film."

Next up for the director is a film with Vijay, which he says will commence in October once 7am Arivu hits screens.