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This poster was part of a publicity campaign for a film called Ilavarasi, which was being promoted as a sleazy porno film.
When Reema heard about it, she was furious.
Apparently, Ilavarasi is the dubbed version of a Bengali film called Iti Srikantha which she had done in 2004, directed by Anjan Das.
Iti Srikantha does have some intimate scenes but the script which was a strong one demanded those scenes. The film was critically appreciated and even won two national awards.
Reema said that when taken out of the proper context even classy fare can come across as cheap and sleazy. She has decided to take action however and has threatened to sue the producers to the tune of several crores if they do not have the posters removed at once. The producers have given in and have had the offending posters removed.
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