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Tamil superstar Ilayathalapathy Vijay has termed his upcoming release "Velayudham" a special film of his career.

Addressing thousands of his fans in Banglore on Saturday at the city's Poornima Theatre, where two trailers of the film were screened, Vijay said:

"Velayudham is a special film for me. I have acted in many films which have been filled with commercial elements.

"You have liked my films for their quality in picturisation of songs and fights. But Velayudham is one such film that is focused on a issue besides being packaged with lot of commercial elements."

"You have already given a thumbs up for the audio of the film. I hope you would like the film also," he said amid cheers.

Slated for a Diwali release, Velayutham is produced by Aascar Ravichandran and directed by M. Raja. The film also stars Genelia D'Souza and Hansika.

Vijay was in the city to inaugurate a store of Jos Alukkas Jewellery, of which he is the brand ambassador.

"I have come here many times, including the launch of the Kannada film Jogayya, which was my friend Shivaraj Kumar's hundredth film. I am very fond of my fans in Karnataka," said Vijay.

Velayudham is being released along with actor Surya's 7 Aam Arivu, helmed by Ghajini director Murugadoss. These two major Tamil films have to contend with a big competitor in the form of Shah Rukh Khan's RA.One, the costliest film to be ever made in the country.

Murugadoss had also directed the Hindi version of Ghajini with Aamir Khan in the lead, which had become a sensational hit. Now, the news is that Bollywood star Shah Rukh too is interested in working with the director.

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