Those hoping to catch the first teaser of Madhur Bhandarkar's Heroine, which was to be attached with Rowdy Rathore on June 1, will have to wait a little longer.
It is learnt that the delay was caused due to differences between the director Madhur Bhandakar and the producers of the film. There is a clash of ideology on where and how to unveil the promo. A source reveals, "Madhur has cut a very hard-hitting teaser that shows Kareena smoking and drinking. The producers have reservations about such a dark promo and have asked Madhur to re-shoot it. The producers feel that the Censors won't release it without cuts. The director has his own vision of the first trailer and has agreed to delay the promo because he wants to include some more scenes in the promo that he still has to shoot."
Shikha Kapur, Executive Director - Marketing, for the studio confirms, "There were some shots in the teaser that showed the protagonist smoking and drinking, which we felt we should not include in the final cut as we wanted the teaser to cut across to as many people as possible. Hence it was a mutual decision to exclude the said shots. Madhur is also keen to include some really powerful shots in the teaser. These shots are there in the upcoming Heroine schedule and we are all really excited to the see the final outcome."
Bhandarkar who plans to re-shoot the promo says, "We want our teaser to reach as many people as possible and I now realise this. I will be including some very powerful shots in the new teaser. These shots will come in the next schedule of the film only. But it will be worth the wait."
Shikha Kapur, Executive Director - Marketing, for the studio confirms, "There were some shots in the teaser that showed the protagonist smoking and drinking, which we felt we should not include in the final cut as we wanted the teaser to cut across to as many people as possible. Hence it was a mutual decision to exclude the said shots. Madhur is also keen to include some really powerful shots in the teaser. These shots are there in the upcoming Heroine schedule and we are all really excited to the see the final outcome."
Bhandarkar who plans to re-shoot the promo says, "We want our teaser to reach as many people as possible and I now realise this. I will be including some very powerful shots in the new teaser. These shots will come in the next schedule of the film only. But it will be worth the wait."
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