Ekta Kapoor is quite excited about her latest film Ragini MMS which is a supernatural, sensuous film based on a couple’s real-life experience. The film is made on a budget of mere Rs 1.5 crore.
After the dark and raunchy Love Sex Aur Dhokha, Ekta Kapoor is proud to present you Ragini MMS. Yes, the movie promises to be high on s*x, horror, and semi-nud*ty. Ekta claims that the movie is going to be the “scariest date movie” in India so far. Thus, she has even increased her budget by over Rs 2 crore for its pre-release publicity.
So, what are the marketing plans of the daring producer? Ekta has different plans for the publicity of the film in rural areas, and different strategy to cater to the urban section. Some posters of the film will release only in the interior areas.
As Ekta tells a tabloid, “We want to woo the urban and rural youth. Everything from the horror to the lovemaking is real. We even have footage of how young couples talk in their bedrooms.”
From dramatic soaps to realistic films, Ekta knows how to shock the audience. Ragini MMS is releasing on May 13.
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